Plus Daily Ltd
Plus Daily is an innovative Australian based company with original products, created by a group of dedicated pharmacists doctors and scientists. Plus Daily is an established company with competencies, Intellectual Property (IP) and a track record of developing liquid-form vitamin products and applications. Our company is focused on enhancing performance and improving health, by introducing a new way to manage hangover symptoms, via a “smart drinking revolution” which includes a Recoverthol Mobile App. We have developed an innovative product that is packaged in a snap open 2ml vial that can be added to any alcoholic drink, without altering the taste. Our product is designed to help manage the symptoms of hangover before they develop, as opposed to simply treating the symptoms the next day when they are in full swing.
Recoverthol is not a hangover cure or a hangover prevention product. Recoverthol is a supplement to provide additional cofactors and co-enzyme precursors that are used up when you drink alcohol. Recoverthol helps your liver metabolize alcohol more efficiently by replenishing the cofactors lost during alcohol consumption.
Recoverthol is guided by:
- The Australian Guidelines TO REDUCE HEALTH RISKS from Drinking Alcohol
- The National Centre for Education and Training on Addiction (NCETA)
- The World Health Organization’s (2010) Global Strategy to Reduce the Harmful Use of Alcohol for stopping alcohol harm through population-based strategies, problem directed policies, and direct interventions.
Recoverthol strategy TO REDUCE HEALTH RISKS from Drinking Alcohol:
- Use of Protective Behavioural Strategies to reduce alcohol consumption
- Use of self quantifying Mobile App to reduce alcohol consumption
- Use of Compliance Enhancing method (easy to use and a reminder to use) to prompt consumers to replenish co-factors.
- A scientifically developed supplement to replenish the nutrients, cofactors and co-enzymes used up when the body metabolises alcohol.
Our Company’s goal is to enhance human performance through the intelligent application of science. Our unique product offers an innovative solution to reducing hangover symptoms. The Recoverthol app is to designed increase consumer awareness about drinking behaviour. It shows the individual effect of alcohol based on weight and gender. The App keeps track of the number of drinks an individual consumes. Counting drinks has been identified as a successful protective behavioural strategy to reduce overall alcohol consumption.
Innovative Pharmaceutical Dosage Form
Highlighting medication non-compliance as one of the root causes of increasing health care costs and poor health outcomes, Plus Daily initiated the development of an innovative vitamin delivery platform to promote maximum compliance by using a daily drinking ritual as a reminder system. The extension of Plus Daily’s liquid formulations to contain only active ingredients free from chemical additives, also provides an easy-to-swallow, healthier alternative to the tablets that currently saturate the vitamin market. Our latest product, Recoverthol, is a unique formulation designed to be added to alcoholic drinks to assists in management of hangover symptoms
Patents and IP
The Company owns a number of patents and intellectual property specifying the concept of a novel pharmaceutical dosage form and its applications.