The Mum Central Team put Recoverthol to the test on a recent winery tour. They loved the next day results! So much so they gave Recoverthol their Mum’s Choice Award. They especially appreciated that they were at their best the next day when the kids were up early and they had chores to finish.
Developed by a Brisbane-pharmacist Recoverthol is designed for the symptomatic relief of hangover symptoms and is a listed TGA products and can be bought at a number of pharmacies Australia-wide.
“Honestly, I LOVE it. My friends LOVED it and I know you’re gonna LOVE it too.”
The Mum Central Team
Mum Central is Australia’s premier lifestyle hub for women with a love for parenting and lifestyle, beauty and fashion, food and travel. Their network spans almost 800,000 mums nationwide and it is the go-to hub for Australian mums with a big emphasis on real stories from real women.
Click here to read the full Recoverthol article at Mum Central.
Mum Central was so impressed with Recoverthol they gave it their coveted Mum’s Choice Award.
“Wine-o-clock with a dash of Recoverthol … because seriously, who has time for a hangover?” Mum Central
Simply snap a vial of Recoverthol into your first drink and let it do its magic. The innovative formula contains cofactors which absorb faster than tablets, keep you replenished while you drink and promote the more efficient metabolism of alcohol.
The Recoverthol liquid is tasteless, odourless and transparent and therefore will not affect any alcohol you choose to drink. Recoverthol promotes the safe consumption of alcohol and has designed a mobile app to educate those who use Recoverthol.
If you are a busy mum who enjoys a wine or two after a busy day with the kids (like those from Mum Central) than try Recoverthol to be on your best the next day!
Most people love to have a drink or two (or more) when celebrating a special occasion (which may just be the fact that it’s Friday). However what goes up must come down and that is definitely the case the next morning after having more than can be reasonably handled by your body. A planned approach to hangover prevention is key.
Every man and their dog has there go to hangover recovery cure so there are a lot to choose from after a night on the booze. Some hangover prevention claims may be more myth than science but each has their own appeal even if some may lacking in evidence and common sense. We go from the realistic, to the unremarkable to the borderline ridiculous!
Down more than just alcoholic drinks or hangover prevention
Keeping hydrated during and after a drinking session is the most often touted way to reduce the affects of a hangover. Alcohol is a diuretic so you lose a lot of water through perspiration (enhanced by the fact that you are more likely to get a bit excited after a few) and urination.
This can cause some of the symptoms associated with a hangover such as headaches, dry mouth and nausea. There is nothing worse than being parched as and not even having the energy to get out of bed to help yourself to some water. Always a good idea to leave a bottle on the bedside table, if you can actually remember to do so!
Train yourself a drink a glass of water every time you start a new drink as its the routine that will make sure you drink enough during your drinking session. You will thank yourself the next morning! Regardless of the role played by hydration in the hangover prevention and/or recovery process, it is well known that dehydration causes the brain to contract, and that could be one of the minor causes of your headache.
The lighter the drink – the lighter the hangover
I hate to pick on any particular type of alcohol but the science seems to back up the belief that giving up the old bourbon and coke for a vodka equivalent is going to pay dividends the next day in terms of the degree of your hangover symptoms. The evidence for this is based on the fermentation process itself.
Congeners are toxic chemical by-products that are formed in small amounts during the fermentation process used to create alcohol, with different alcoholic beverages contain varying amounts (source: NCBI).
The results of some studies show that consuming drinks with a high amount of congeners may increase the frequency and severity of a hangover. Congeners may also slow the alcohol metabolism process and result in more prolonged symptoms.
If you are looking to avoid congeners then stick to vodka, gin and rum. In particular, vodka contains very little to no amount of congeners. I myself subscribe to this theory and have done away with my bourbon and coke days and replaced it with vodka and soda (at the risk of being outcast by the red-blooded male population) for the sake of hangover prevention.
Also you can forget the whole tonic water is a healthier option and it actually the case that its just as bad or worse in terms of sugar content and calories. This myth has been perpetuated for far too long and needs to be stopped…mainly because I am ashamed I fell for this one for so long!
Sweating out the hangover
The sweating out of alcohol is a little bit more controversional and from what I could see there are arguments for it both ways. If you are going to go down this path then there are probably few things to consider to make sure you are prepared.
Make sure they your properly hydrated as you may actually make your symptoms worse.
Consider your coordination skills as you don’t want to hit the weights and drop and barbell or two on yourself!
Don’t try to set any world records when exercising after a night out. Realise that you are not at your best and see it more for what it is…a recovery session for your body and mental state (maybe joga and light stretching).
A bout of exercise releases ‘feel-good’ chemicals and hormones that boost energy and mood—something that you’re probably missing when you are hungover. So although it may not have an impact on your physical recovery from a hangover it will at least make you more mentally prepared to handle the remainder of the day and hopefully be more productive than you would otherwise.
Hangover prevention with vitamins and recovery drinks
Their are plenty of vitamins, herbs or recovery drinks that people claim can reduce the severity of hangover symptoms. These include:
Magnesium is a nutrient that is reduced when consuming alcohol. It has anti-inflammatory properties that may help to reduce some hangover symptoms. Most people are already deficient in magnesium and so taking a magnesium supplement before an evening of drinking may be beneficial.
Vitamin C is important for reducing alcohol-induced oxidative stress on your liver. Vitamin C will also assist in detoxifying alcohol, so you should consider taking it either via supplements or food, before indulging in alcoholic beverages.
Since alcohol depletes B vitamin in your body and it is required to help eliminate alcohol from your body, a B-vitamin supplement taken before you start a session may help to reduce or prevent a hangover.
Milk thistle contains silymarin and silybin antioxidants that are known to help protect the liver from toxins such as those from alcohol. A milk thistle supplement may be most useful when taken throughout the year if you are a regular drinker.
You will often be the recipient of a electrolyte-laden sports drink when you send out a friend on a hangover food run. These drinks are usually packed with potassium and sodium which are types of electrolytes that help you retain water and therefore help with rehydration.
Hangover prevention or not, vitamin supplements are useful if you are deficient in these essential vitamins and minerals so they can potentially serve a dual purpose.
Cure a hangover by caffeinated means
The morning after coffee is another popular hangover prevention remedy that people swear by, however I am less convinced. For me it’s a little like the more outrageous hair of the dog (see below) in that you are just papering over the problem with (shall I dare say?) a legally allowable stimulant.
Though an experiment conducted on rats may prove me otherwise. They dosed these rats up on a bit of alcohol and then after four hours gave them a hit of caffeine to help with their ‘hangover’. Though be aware that caffeine may also have a mild diuretic affect so make sure to hydrate at the same time.
Prescription medicine to dull those hangover aches
One of the most common hangover symptoms is the dreaded thumping headache that is generally associated with dehydration as the body draws water from any place it can, including the old noggin. Prescription medicines such as aspirin and ibuprofen can be used to dull the pain.
What about combing popular hangover remedies? A study has found that the caffeine in coffee and the anti-inflammatory ingredients of aspirin and other painkillers react positively with the chemical compounds of ethanol, or pure alcohol. Ethanol brings on headaches thanks to the chemical acetate produced and even low doses can affect some people more than others.
Greasy food from the local takeaway
Contrary to popular opinion, heading to the local takeaway is not the best plan of attack to cure your hangover woes. A pre-session fatty and/or greasy meal is better at preventing a hangover than curing one, since fried foods tend to irritate the stomach. So smashing an over-sized burger before the liquor starts flowing can help insulate the stomach and therefore prevent alcohol from being absorbed into the stomach lining and bloodstream.
Foods that are considered helpful in reducing the impact of a hangover the day after include eggs, miso soup, bananas or oats.
The hairiest of the hairy dog
The most outrageous (and also not highly recommended) is the approach known as the ‘hair of the dog’. The full phrase is the ‘hair of the dog that bit you’ which literally meant (back in the day) that if you were bitten by a dog you would stuff the wound with the hair of the dog that bit you.
This theory (about the hair stuffing) probably works as well as the hangover cure it is commonly associated with, where you consume the same alcohol you did the night before as a hangover remedy. Though this is like telling a heroin addict that to avoid a comedown they should just shoot some more heroin…not a great long term strategy!
Taking a scientific preventative approach to hangover prevention
We at Recoverthol believe that a more targeted and scientific approach should be taken when finding that elusive hangover prevention cure. Why not attack the root cause of the problem rather than closing the barn door (i.e. treating the symptoms when the horse (i.e. hangover) has already bolted into the open field.
Stanley Goldfarb, a professor at the University of Pennsylvania’s medical school explains that the root of hangovers isn’t that the body lacks water or electrolytes such as sodium, potassium, or magnesium after a night out. Instead, it’s just that the chemicals produced when the body breaks down alcohol are toxic and pain-inducing. The surest hangover cure (he believes), then, is something that the market doesn’t generally prefer: patience.
However, if you are not the patient type and are looking for a more scientifically based solution than Recoverthol may be for you. Recoverthol contains ingredients that are found naturally in your body. When you drink alcohol, your liver gets to work using Alcohol dehydrogenase (ADH) enzyme and its cofactors, to slowly filter out the alcohol in your system.
An extra dose of these ADH cofactors when you start drinking, may be beneficial to replenish what you have used up in order to help manage and prevent hangover symptoms. Get ahead of your hangover with Recoverthol and be on your A-game the next day!
If you think Recoverthol is right for you then head over to our online shop and try it for yourself!
Drink responsibly to be on your A-Game, because tomorrow matters. From time to time, we all like to indulge with a glass or two of alcohol, but how does our hangover symptoms impact on our next day productivity?
Many substances can give you hangover like symptoms. Basically, anything that causes dehydration or an allergic reaction (if you are allergic to it).
The real culprits in alcoholic beverages are not just sulphite or congeners. If you are not allergic to sulphite, or if you only drink alcoholic beverages that have no congeners, you can still get a hangover by drinking more than what you liver can metabolise per hour.
So after the quality of the beverage (for those who are sensitive to the impurities), it is the amount of alcohol we consume that is the issue.
We know that the average liver typically metabolises 10g of alcohol per hour. So when you drink in excess of 10g the extra ethanol is metabolised through a different pathway that leads to the build up of acetaldehyde in the body. Numerous studies have shown that this toxic by-product of alcohol metabolism causes the symptoms of hangover listed below.
What are the the symptoms?
Now, these symptoms can be labelled as “feeling seedy” or “off you’re A-game” the next day, but all of these labels, including “hangover” refer to the after effects of alcohol metabolism for the majority of people, and commonly include
Lots of other things can give you the above symptoms too, like a simple flu for example. If these symptoms present after drinking, we associate them with or call them a hangover.
The cause of hangover symptoms
It makes sense to look at what is in an alcoholic beverage that can cause these symptoms. Possible contenders are:
Congeners (Congeners are ingredients produced as by-products of fermentation and distillation. They include acetone, acetaldehyde, tannins, and some flavouring agents in different alcoholic beverages).
Sulphide not sulphur (some people are allergic to it and can cause vasodilation leading to headache).
Impurities (an expensive scotch has fewer impurities. So it is easy to swallow, taste good and gives you less side effects).
Ethanol (liver can only metabolise 10g/hr) excess leads to build up of acetaldehyde.
The percentage of the population that is sensitive to Sulphite (0.05%) is not that big, but we do know that everyone’s liver works the same way. The metabolism of congener alcohols as of ethanol is nearly exclusively catalysed by liver through alcohol dehydrogenase enzyme, which need a helping hand with alcohol dehydrogenase cofactors.
There is not just one simple answer. Anything that causes dehydration, stresses the liver, or depletes the body of essential nutrients, can result in the symptoms of hangover.
After removing the allergen issue for those minorities, the only way to reduce the side effects of alcohol metabolism (i.e. hangover) if you are not going to stick with W.H.O’s recommendation, is to support your liver to metabolise alcohol. That is done by taking amino acid cysteine, and alcohol dehydrogenase cofactors WHILST drinking, not after a big night.
Products which support the liver to more effectively metabolise alcohol are the best add on to have while consuming alcoholic drinks. These products should be provided as an add-on-sale in liquor stores, bars and pubs, to make sure consumers of alcoholic beverages do not have a bad experience the next day.
Recoverthol is an effective means to reducing hangover symptoms as it is a preventative measure rather than simply treating a hangover the next day after the full affects are already in full swing. The odourless, tasteless and transparent liquid is added to your first drink so you receive the benefits from the start.
The proof is in the pudding so why don’t you try some for yourself by going to the online Recoverthol shop.
Alcohol can be an addictive and harmful drug, and as a pharmacist, I believe alcoholic drinks should be more stringently labelled with dosage instructions, based on a consumer’s weight and gender, just like most pharmaceutical drugs. This would make it easier the estimate the metabolism of alcohol using a blood alcohol calculator.
In relation to alcoholic drinks, the only effort that has been made thus far to regulate the recommended dosage of alcohol, has been the “standard drinks” model recommended by WHO. Surprisingly, the standard drinks model has only been adopted by 11 countries, and even these don’t agree on one single definition. A drinks calculator mobile application may provide an answer to this issue.
A standard drink in Australia is any drink containing 10 grams of pure alcohol. A standard drink in the USA, is any drink containing 14 grams of pure alcohol. A standard drink in the UK, is any drink containing 8 grams of pure alcohol.
Keeping track of the amount of alcohol you have consumed can be difficult. The most common way to achieve this is to express the amount of pure alcohol in a drinks as “units of alcohol” or “standard drinks,” depending on where you live.
Our innovative Recoverthol App has been designed to address these issues. The features of this app include: time to sober, a standard drinks calculator and tracker based on where you live; interactive messaging system; and a dosage reminder for our product which promotes safe drinking.
The most advanced function of the drinks calculator app is an “if you do, if you don’t” feature, that allows the user see what may happen before they choose to have another drink. By knowing this information in advance, the consumer may wait a while, or choose a lighter drink option.
A breathalyser can not give the user information in advance about how much alcohol is in different drinks or how long it will it take to be cleared based on weight and gender. Breathalysers are used after drinking. The Recoverthol App can be used before having a drink.
The aim is to inform the user about what their level of drinking is before they decide to take their next drink, and to discourage consumers from drinking too much if they have already had too much. The Recoverthol App does not provide an accurate measure of your blood alcohol level.
You need a breathalyser to measure your Blood Alcohol Content (BAC) after drinking. You can, however, predict or estimate BAC by using by using a pharmacokinetic equation (i.e. Widmark equation).
In a recent scientific study, it was revealed that 89% of BAC apps evaluated, over-estimated the BAC level when compared to calibrated Breathalyser data (Weaver et al., 2013). In addition, BAC apps that collected a greater amount of data (e.g., gender, weight, number of drinks and hours of drinking) showed greater accuracy.
Given the absence of such a blood alcohol calculator app on the current market that can provide the user with information before drinking, Recoverthol App was designed using the Widmark equation to compare the effect of different drinks (not to measure BAC).
Despite their evident weaknesses, incorporating this type of pharmacokinetic equation within the app will provide users with estimates of blood alcohol levels associated with different types of drinks, and an estimate of how long it will take for that amount of alcohol to be metabolised to zero, based on gender and weight differences.
These values can be obtained by users prior to deciding what drink they will have and when, and on the basis of this knowledge, choose not to drink a beverage with higher alcohol content, or to allow longer time between drinks in order to allow their BAC to decrease.
As mentioned above, BAC apps using equations tend to over estimate the BAC levels when compared to calibrated Breathalyser data (Weaver et al., 2013), so we are safeguarded against under rating BAC levels to some extent.
We believe the Recoverthol App will fill a market niche for applications that provide longer-term benefits to users before and whilst drinking, that no other App on the market currently provides.
These benefits have been highlighted as areas of interest in focus groups studies identifying a need for blood alcohol calculator apps that promote self-care whilst drinking. For example, providing notifications to keep drinking water, stop drinking over the recommended standard unit of alcohol consumption per day, or to eat something to avoid hangover symptoms the next day (Weaver et al, 2013).
Recent use of this app amongst our testing group had shown that immediately following the use of this drinks calculator app, users became more cautious of their drinking habits and on many occasions have said that they would drink less (“wow, it takes six hours to process two glasses of wine”).
We have intentionally incorporated an interactive messaging system into our app that lets the user know if they are drinking too fast, or exceeding the recommended daily intake of alcohol based on WHO reports.
The intended use of this app was not to provide a means of measuring BAC, but to provide a means of tracking alcohol consumption based on the types of drinks consumed over time, and the amount of time it would take for those drinks to be fully metabolised by the body.
This information can provide consumers with valuable information about when to stop drinking in order to be sober for work the next morning. This feature was exclusively requested by the National Centre for Education and Training on Addiction (NCETA).
We believe that the Recoverthol app will actually encourage people to reduce the amount of alcohol they are drinking. Without some form of blood alcohol calculator based on weight and gender, consumers are flying blind when drinking alcohol.
I have never been a big drinker. A glass and a half is all I can handle, but my friend can drink like a fish. Basically we each have our own limits. I’m not here to discuss how much drinking is good or bad. Obviously drinking to excess is not good for your health or well-being. Sadly, we don’t often listen to good advice however we can help you manage and treat a hangover.
Consequences of drinking
The point is that the effect of alcohol resonates the next day mostly as fatigue, no matter what your limit is, or how much you drink, fatigue is a common health complaint to General Practitioners each year. It has been reported that fatigue, or tiredness contributes to a $63 billion loss to the Australian economy in sick days.
We know that alcohol interrupts your sleep. We also know that 90 % of the Australian workforce has been estimated to consume alcohol (VicHealth, 2012). Could it be that modern day fatigue may be a consequence of even low-risk drinking behaviour?
Research shows that people who drink alcohol don’t sleep well. Couple this with an adult generation that are too time poor to eat well and follow a healthy diet and we can see a few red flags that provide an explanation for the fatigue epidemic within our modern society.
We all know the consequences of drinking too much on a big night out. Waking up with a nasty hangover the morning after does not make a great start to the weekend. You don’t have to drink to excess however to feel off your A game the next day. Even drinking a little can result in mild or ‘silent’ hangover symptoms like feeling tired, sluggish and unmotivated.
How often do you say I need a holiday or I’m tired? How often do you have to resort to caffeine and energy drinks to keep you going? Wouldn’t you love a hangover treatment?
No matter how much you drink, you can’t avoid the effect of alcohol the next day. Research has shown that 3 out 4 of moderate drinkers experience hangover.
Loss of productivity
NCETA reports hangovers to be responsible for 11.5 million sick days annually, at a cost of $3 billion to the Australian economy. In the UK 17 million working days are lost each year because of alcohol-related sickness. In the United States, alcohol related absenteeism and poor job performance cost the economy $148 billion annually.
When we look a little deeper it becomes more apparent that there is a pattern in the work place in relation to absenteeism and accident rates. Reduced productivity and increased workplace accident rates have been consistently observed on Mondays, perhaps as a consequence of overindulging on the weekends.
In support of this theory, 40% of all sick days are taken on Mondays, suggesting that workers often need a day to get over their weekends, and possibly a few too many drinks. So what is the solution? Increasing the tax on alcohol? Prohibition? Or maybe a new hangover treatment?
Unless you can come up with a way to stop everyone drinking, 76% of the population are going to enjoy a drink or two. Approximately 6% of people will binge drink, 10-15% will fail to show up to work after a public holiday or an event, and 40% of sick days will be taken on Mondays.
We made Recoverthol as a hangover treatment
Recoverthol was made with the aim of reducing the side effects of alcohol on the body and improving lifestyle. The product promotes smart and safe drinking and a sensible approach to hangover treatment.
There are a few products on the market which claim to be hangover treatments. The typically contain magic formulas containing exotic herbs from far off places.
The effectiveness of these herbs has not been scientifically proven. At best, you would need very large quantities to show any effect, and the small amounts that are put in capsules really wouldn’t do much.
This evident lack of scientifically based formulations is perplexing, given that we have the science to develop products that have a clear mechanism of action.
Known mechanisms of alcohol metabolism motivated us to develop Recoverthol, which is a hangover treatment formulation that supports the liver in breaking down alcohol.
Based on the science of alcohol metabolism, Recoverthol was designed and formulated to assist the liver to maintain the metabolism of alcohol, even after a few drinks, when it is required to work to capacity. Recoverthol does not contain any magic formulas or herbs – only active ingredients and biochemical principles known to support alcohol metabolism.
Tablets and capsules are not the answer. We wanted to design and manufacture a product that was easy for people to use. If you tell people to take fluoride for strong teeth, they prefer to obtain a dose from their toothpaste as opposed to taking fluoride tablets.
Hangover treatment research
Research has shown that removing barriers will increase medication compliance. Providing a hangover treatment alternative to hard and bulky pills removes a barrier for many people that simply don’t like swallowing tablets.
Having a product that you can easily use while you are drinking, that you can simply add to a drink of choice, offered a promising solution. Off course the trick was to make sure it wouldn’t alter the taste of the drink. Who would want that?
After almost nine years of research and development, we have finally made it! A snap open vial that delivers a small volume liquid formulation that you drop into your drink, with out affecting the taste. Oh, and it works too! By helping the liver to metabolise alcohol more effectively, Recoverthol may assist in management of hangover symptoms.
Now, if I can be so daring as to use condoms as an analogy when they first came on the market, they suffered a lot of criticism. Today, however, we know that condoms have been in instrumental in providing a means of birth control, but also in preventing the spread of may transmissible diseases.
One of the biggest problems we faced whilst developing Recoverthol, was that some were worried that this product would encourage binge drinking. Obviously no one wants to encourge excessive drinking.
We researched binge drinking extensively. We discovered that approximately 6% of any population binge drinks, and that this figure has not changed much over the years, despite the fact that hangover treatment products come and go.
Recoverthol is your insurance policy
We have also aimed to carefully position Recoverthol as a product that promotes smart and safe drinking. Recoverthol can be conceptualised as an insurance policy against hangovers. Similar to car insurance, you take out a policy to cover you in the event of an accident.
Recoverthol will cover you for tomorrow, in the vent of you having a few too many drinks tonight. If you chose to buy insurance, you will typically be more careful and not drink to excess. We have also made an App to track the number of drinks you are consuming and to monitor how long that amount of alcohol will take to be broken down in your body.
We believe personal education on the effects of alcohol will promote safe drinking and thereby reduce the side effects of alcohol the next day. Having a viable hangover treatment option will have evident flow on effects for workplace productivity and the economy overall.
A survey of over 2000 people conducted by Clipp.co indicated that 16% of Australians ‘chuck a sickie’ the day after Australia Day. Similarly, up to 10% of people surveyed reported calling in sick the morning after Anzac Day and Melbourne Cup day. A viable hangover remedy would reduce this problem and increase economic activity.
Greg Taylor CEO of Clipp.co, said he sponsored the survey of 2024 Australians because he knew there was a correlation between nights on the booze, and hangover related absenteeism in the workforce.
A study from the National Centre for Education and Training on Addiction (NCETA) at Flinders University reports that in 2013, hangovers cost the Australian economy $3 billion, accounting for 11.5 million sick days. This figure has risen from $1.2 billion in 2001.
Each day of alcohol related absenteeism has been estimated to cost on average, $267.70 (one day’s wage, plus 20% employer on-costs, based on average weekly income for 2013). Of particular interest is the finding that the majority (56.1%) of people surveyed in this study were categorised as ‘low risk’ drinkers (i.e., consumption of 4 or less standard drinks on one occasion).
This finding suggests that it is the ‘silent hangover’ that puts most of the strain on the economy, not individuals that drink at high-risk levels. This has been a historical trend with low-risk drinkers reportedly accounting for over half of all alcohol related absenteeism (Pidd et al., 2006).
In addition to the obvious detrimental health effects, we know that alcohol can also affect workplace productivity, with people failing to turn up to work due to hangover, or even worse, presenting for duty and being unable to perform to the best of their ability.
Ninety (90) percent of the Australian workforce has been estimated to consume alcohol (VicHealth, 2012). The majority of drinking is reported to occur at the end of the working day, or on rostered days off.
Workplace safety, however, can be impacted, by staff with alcohol-induced hangovers who are unable to perform at an optimal level (i.e., as a result of impaired co-ordination, slow reaction times, and poor judgement).
According to the Australian Alcohol and Drug Foundation, 1/10 workers report that they have been affected by a co-worker’s misuse of alcohol (Dale et al., 2010). Specific impacts include: poor job performance, accidents or near misses in the workplace, as well as having to work over time to cover for a co-worker.
We know that alcohol is a global problem. Much has been done to investigate the effects of alcohol consumption on our health and well-being, including workplace performance the day after alcohol consumption. You only have to search alcohol and health in Google to see a wealth of reports from government bodies and health organisations that offer health warnings and recommendations for safe alcohol consumption.
Despite these reports, very little is being done at a community level to action these recommendations, or to provide real hangover remedy solutions which aim to reduce alcohol related absenteeism. It is time to take action and to address alcohol related issues in society, with an emphasis on providing hangover remedy innovations that reduce lost productivity, and encourage responsible drinking.
In brief, consumers are not aware of how much alcohol they are actually drinking. In addition, most people are unaware of safe drinking guidelines relative to their gender or country of origin.
Individuals also tend to be unaware of how much alcohol their body can metabolise per hour, or how long it would take to clear out of their system, and for them to return to a fully sober state. People just wing it, and suffer the consequences the next day- either with a sore head, or with reduced workplace performance.
How can we help?
By making people personally aware of the negative effects alcohol can have, and by providing real solutions to remedy or avoid these effects, we can begin to actively educate society on what to drink and how to drink responsibly, and limit the impact of alcohol consumption on our ability to fully participate in our life roles.
Through personalised education, including the proper labeling of alcoholic products (i.e., highlighting the individual effects of products relative to body size and gender), and the development of drink tracking applications (e.g., drink smart app), consumers can be more accurately informed about issues such as the time it takes for alcohol consumed to clear out of the body (e.g. a 65kg woman who drinks 2 standard glasses of wine between 7- 7.30pm, can expect to be sober by approximately 1am).
Such innovations may support consumers to make better choices in maintaining safe drinking levels, and to maximise next day productivity. The use of drink tracking apps may encourage consumers to pace their drinking behavior, or to choose lighter alcoholic options. These innovations endorse a prevention is better than cure philosophy.
In addition to these life- logging technologies, scientifically developed and clinically proven medicines which can support the body to process alcohol more efficiently, also have a place in this preventative approach.
The market is saturated with hangover remedy options that are used when symptoms are in full swing, and a day off work after a big night is needed to recover. Most of these so-called hangover remedy options also contain rare herbs from exotic places that have no scientific backing.
You don’t have to drink to excess to feel off your A-game the next day. Even a couple of quite glasses tonight can leave you feeling tired and sluggish tomorrow morning. If you want to indulge a little, make sure that you are at your best the next day. Nobody wants to be treated by a tired doctor or driven by a taxi driver who is suffering the effects of the night before. Let’s look after ourselves and each other – drink smart and stay covered.
Dale, C. & Livingston, M. (2010) The burden of alcohol drinking on co-workers in the Australian workplace, Medical Journal of Australia, 193(3), 138-140.Roche,
A., Pidd, K., and Kostadinov, V. (2016). Alcohol- and drug-related absenteeism: A costly problem. Australian and New Zealand Journal of Public Health, 40 (3), 236-238.
Pidd, K.J., Berry, G., Roche, A., Harrison, J.E. (2006). Estimating the cost of alcohol-related absenteeism in the Australian workforce: The importance of consumption patterns. Medical Journal of Australia, 185 (11), 637-641.
VicHealth 2012, Reducing alcohol-related harm in the workplace (An evidence review: summary report), Victorian Heath Promotion Foundation, Melbourne, Australia.